PetSmart changed their dress-code and now allow staff to have tattoos/piercings as long as they keep up a professional and friendly appearance. This implement of a more progressive approach helped their business to grow by an increase of social media followers including a press value of over $500,000

https://www.stapaw.com/single-post/2015/01/30/surprising-victories-for-tattoos-and-piercings-at-work